Track

DPD

Presentation Type

Oral

Description

This research provides a psychological explanation for the preference for products with designs closer to the aesthetic middle.

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Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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Jan 1st, 12:00 AM

The Preference for the Aesthetic Middle: A Perceived Risks Based Explanation

This research provides a psychological explanation for the preference for products with designs closer to the aesthetic middle.

 

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