Track

SPA

Presentation Type

Poster

Description

As of 2016, the number of baby boomers in the U.S. reached 81.3 million. Despite the large amount of individuals in this generation, there is relatively scarce research—especially qualitative research—focused on the baby boomer consumer group. Based on the framework of product experience, this study explores consumers’ product experiences that are associated with consumer-clothing attachment. This qualitative investigation will offer opportunities to marketers and designers who seek to better understand the experiences behind clothing attachment in older consumers.

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Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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Jan 1st, 12:00 AM

What are the meanings behind clothing attachment? A product experience investigation in baby boomers

As of 2016, the number of baby boomers in the U.S. reached 81.3 million. Despite the large amount of individuals in this generation, there is relatively scarce research—especially qualitative research—focused on the baby boomer consumer group. Based on the framework of product experience, this study explores consumers’ product experiences that are associated with consumer-clothing attachment. This qualitative investigation will offer opportunities to marketers and designers who seek to better understand the experiences behind clothing attachment in older consumers.

 

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