Campus Units

Journalism and Communication, Greenlee School of

Document Type

Article

Publication Version

Published Version

Publication Date

2018

Journal or Book Title

Journal of Information Policy

Volume

8

First Page

417

Last Page

441

DOI

10.5325/jinfopoli.8.2018.0417

Abstract

This research explores the usability of the Federal Communication Commission's (FCC's) online Public Inspection Files to measure the sources and quantities of political advertising on broadcast television. We compared data from FCC files with data purchased from a commercial vendor in a presidential caucus campaign that stretched across nine months, including advertising sponsored by over 40 groups and totaled tens of millions of dollars. The FCC-derived and commercial data were consistent in reporting the quantity of advertising, but sponsor identification was inconsistent between data sources, raising concerns about the FCC's ability to disclose reliable information about political ad spending.

Comments

This article is published as Newell, J., Blevins, J.L. Transparency in Political Advertising: Assessing the Utility and Validity of the FCC's Online Public Inspection File System. Journal of Information Policy., (2018), 8; 417-441. Doi: 10.5325/jinfopoli.8.2018.0417. Posted with permission.

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

Copyright Owner

Penn State University Press

Language

en

File Format

application/pdf

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