Campus Units

Journalism and Communication, Greenlee School of

Document Type

Book Chapter

Publication Version

Accepted Manuscript

Publication Date

12-1-2019

Journal or Book Title

The Legacy of Mad Men

Volume

Section 2

Issue

Chapter 4

First Page

115

Last Page

129

DOI

10.1007/978-3-030-31091-2_8

Abstract

Synthesizing Pierre Bourdieu’s concept of symbolic violence and Rosabeth Moss Kanter’s framework of corporate roles to examine Mad Men’s representation of women’s work, Tracy Lucht and Jane Marcellus investigate the show’s construction of the Secretary, Corporate Wife, and Token High-Level Woman in relation to symbolic violence, which looks beyond physical manifestations of violence to consider social relations that deny women’s subjectivity. Viewed through these paired theoretical lenses, the narrative arcs of women on Mad Men illustrate how work, appearance, social position, sexuality, and material property are appropriated and exchanged for male gain. Addressing the connections linking gender, status, capital, power, and social practice, Bourdieu’s notion of symbolic violence and Kanter’s corporate work roles serve to illuminate the oppression embedded in corporate practices on Mad Men.

Comments

This accepted book chapter is published as Lucht T., Marcellus J. (2019) Mad Men, Corporate Culture, and Violence Against Women. In: McNally K., Marcellus J., Forde T., Fairclough K. (eds) The Legacy of Mad Men. Palgrave Macmillan, Cham. Dec 1 2019, Section 2(chapter 4);115-129. Doi: 10.1007/978-3-030-31091-2_8. Posted with permission.

Copyright Owner

Palgrave Macmillan, Cham

Language

en

File Format

application/pdf

Available for download on Tuesday, December 01, 2020

Published Version

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