Journalism and Communication, Greenlee School of
Journal or Book Title
The Legacy of Mad Men
Synthesizing Pierre Bourdieu’s concept of symbolic violence and Rosabeth Moss Kanter’s framework of corporate roles to examine Mad Men’s representation of women’s work, Tracy Lucht and Jane Marcellus investigate the show’s construction of the Secretary, Corporate Wife, and Token High-Level Woman in relation to symbolic violence, which looks beyond physical manifestations of violence to consider social relations that deny women’s subjectivity. Viewed through these paired theoretical lenses, the narrative arcs of women on Mad Men illustrate how work, appearance, social position, sexuality, and material property are appropriated and exchanged for male gain. Addressing the connections linking gender, status, capital, power, and social practice, Bourdieu’s notion of symbolic violence and Kanter’s corporate work roles serve to illuminate the oppression embedded in corporate practices on Mad Men.
Palgrave Macmillan, Cham
Lucht, Tracy and Marcellus, Jane, "Mad Men, Corporate Culture, and Violence against Women" (2019). Journalism Publications. 15.
Available for download on Tuesday, December 01, 2020
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