Campus Units
Journalism and Communication, Greenlee School of
Document Type
Book Chapter
Publication Version
Accepted Manuscript
Publication Date
12-1-2019
Journal or Book Title
The Legacy of Mad Men
Volume
Section 2
Issue
Chapter 4
First Page
115
Last Page
129
DOI
10.1007/978-3-030-31091-2_8
Abstract
Synthesizing Pierre Bourdieu’s concept of symbolic violence and Rosabeth Moss Kanter’s framework of corporate roles to examine Mad Men’s representation of women’s work, Tracy Lucht and Jane Marcellus investigate the show’s construction of the Secretary, Corporate Wife, and Token High-Level Woman in relation to symbolic violence, which looks beyond physical manifestations of violence to consider social relations that deny women’s subjectivity. Viewed through these paired theoretical lenses, the narrative arcs of women on Mad Men illustrate how work, appearance, social position, sexuality, and material property are appropriated and exchanged for male gain. Addressing the connections linking gender, status, capital, power, and social practice, Bourdieu’s notion of symbolic violence and Kanter’s corporate work roles serve to illuminate the oppression embedded in corporate practices on Mad Men.
Copyright Owner
Palgrave Macmillan, Cham
Copyright Date
2019
Language
en
File Format
application/pdf
Recommended Citation
Lucht, Tracy and Marcellus, Jane, "Mad Men, Corporate Culture, and Violence against Women" (2019). Journalism Publications. 15.
https://lib.dr.iastate.edu/jlmc_pubs/15
Included in
Domestic and Intimate Partner Violence Commons, Family, Life Course, and Society Commons, Film and Media Studies Commons, Gender and Sexuality Commons, Journalism Studies Commons, Women's Studies Commons
Comments
This accepted book chapter is published as Lucht T., Marcellus J. (2019) Mad Men, Corporate Culture, and Violence Against Women. In: McNally K., Marcellus J., Forde T., Fairclough K. (eds) The Legacy of Mad Men. Palgrave Macmillan, Cham. Dec 1 2019, Section 2(chapter 4);115-129. Doi: 10.1007/978-3-030-31091-2_8. Posted with permission.