Campus Units

Journalism and Communication, Greenlee School of

Document Type

Article

Publication Version

Published Version

Publication Date

6-2019

Journal or Book Title

Journal of Extension

Volume

57

Issue

3

First Page

3FEA4

Abstract

Extension professionals across disciplines are involved with farmers' markets, and reports have indicated an increase in the number of farmers' markets across the country. We explored perspectives of farmers' market leaders regarding topics and data of interest and capacity and willingness to collect data related to market promotion. The purpose of our work was to provide Extension educators with information that may guide programming around farmers' markets. We collected data through an online survey of Wisconsin farmers' market leaders in spring 2017. Market leaders were most interested in learning how to encourage word-of-mouth communication between customers and engage in other low-cost strategies, such as having partners help promote a market.

Comments

The following article is published as "Promoting Farmers' Markets: Preferences of Farmers' Market Leaders," Journal of Extension (2019). Posted with permission.

Copyright Owner

Extension Journal, Inc.

Language

en

File Format

application/pdf

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