Campus Units
Supply Chain and Information Systems
Document Type
Article
Publication Version
Accepted Manuscript
Publication Date
9-22-2020
Journal or Book Title
Journal of Business Logistics
DOI
10.1111/jbl.12254
Abstract
To achieve economies of scope, most motor carriers combine long‐term contracts with shippers and brokers with periodic spot assignments found on electronic marketplaces (EMs). While previous research has addressed how carriers adopt an EM, we know little about factors that influence carriers to adopt multiple EMs. Given the rise of the platform economy of the trucking industry, we chose to address this gap and generate mid‐range theory on adopting multiple EMs in a logistics context. To do this, we applied grounded theory and conducted 23 interviews with motor carriers and EM experts in North America and Europe until we reached theoretical saturation. Our findings reveal that many motor carriers adopt a portfolio of different EMs, and that their awareness of platforms, expected and realized benefits, attitude, and vigilance determine how they configure their EM portfolios. The implication for existing theory is that, while previous studies depicted EM adoption from a single‐system perspective, we found that it is actually a continuous selection process that follows a portfolio perspective. Our paper also has implications for practice in that it illuminates the rationales behind EM portfolio development and identifies actionable factors that can help managers configure stronger portfolios.
Copyright Owner
Council of Supply Chain Management Professionals
Copyright Date
2020
Language
en
File Format
application/pdf
Recommended Citation
Collignon, Stéphane E. and Sternberg, Steen-Henrik, "Adoption of multiple electronic marketplaces: Antecedents from a grounded theory study" (2020). Kinesiology Publications. 70.
https://lib.dr.iastate.edu/kin_pubs/70
Included in
Kinesiology Commons, Management Information Systems Commons, Operations and Supply Chain Management Commons, Portfolio and Security Analysis Commons, Strategic Management Policy Commons, Technology and Innovation Commons
Comments
This accepted article is published as Collignon, S.E. and Sternberg, H.S. (2020), Adoption of multiple electronic marketplaces: Antecedents from a grounded theory study. J. Bus. Logist.. doi:10.1111/jbl.12254. Posted with permission.