Document Type
Article
Publication Date
12-2008
Journal or Book Title
Global Business Languages
Volume
13
First Page
4
Abstract
In The World Is Flat, Thomas Friedman points out that the technology revolution has led to a world economy in which the global competitive playing fi eld is being leveled, or, as the title of his books suggests, “fl attened.” There is greater competition for what he calls “global knowledge work”—working across cultures—on a scale never before seen. Friedman goes on to say that America should be ready for this new challenge. Within this increasingly competitive global economy there is—and will naturally continue to be—an increasing obligation to attain profi ciency in languages other than English, and to gain competence in intercultural issues related to commerce, politics, and society
Copyright Owner
Purdue Research Foundation
Copyright Date
2008
Language
en
File Format
application/pdf
Recommended Citation
Gasta, Chad M., "Cross-Cultural Knowledge, Business Practices, and Student Learning via Study Abroad" (2008). World Languages and Cultures Publications. 4.
https://lib.dr.iastate.edu/language_pubs/4
Included in
Bilingual, Multilingual, and Multicultural Education Commons, Higher Education Commons, International and Comparative Education Commons, Spanish Linguistics Commons
Comments
This article is from Global Business Languages 13 (2008): 4.