Journal or Book Title
Global Business Languages
In The World Is Flat, Thomas Friedman points out that the technology revolution has led to a world economy in which the global competitive playing ﬁ eld is being leveled, or, as the title of his books suggests, “ﬂ attened.” There is greater competition for what he calls “global knowledge work”—working across cultures—on a scale never before seen. Friedman goes on to say that America should be ready for this new challenge. Within this increasingly competitive global economy there is—and will naturally continue to be—an increasing obligation to attain proﬁ ciency in languages other than English, and to gain competence in intercultural issues related to commerce, politics, and society
Purdue Research Foundation
Gasta, Chad M., "Cross-Cultural Knowledge, Business Practices, and Student Learning via Study Abroad" (2008). World Languages and Cultures Publications. 4.