Project ID
M2008-16
Abstract
Agritourism offers consumers the opportunity to purchase locally grown food on the farm along with the educational experience of learning about food production. This project was designed to help energize Iowa's agritourism industry.
Key Question
What can we do to better organize, promote and educate producers in Iowa who are involved in agritourism or nature/ecotourism while also providing consumers with greater access to locally grown food?
Findings
This project provided statewide exposure to thousands of tourists traveling in the state by electronically advertising the project's web site, www.VisitIowaFarms.org, which allowed them to link directly to agritourism enterprises and local food sources. This project also provided marketing research and educational opportunities to hundreds of producers.
Principal Investigator(s)
Ray Hansen
Co-Investigator(s)
Marsha Laux
Year of Grant Completion
2010
Recommended Citation
Hansen, Raymond S. and Laux, Marsha A., "Strategies to effectively promote and market on-farm retail enterprises" (2010). Leopold Center Completed Grant Reports. 355.
https://lib.dr.iastate.edu/leopold_grantreports/355
Included in
Agribusiness Commons, Business Administration, Management, and Operations Commons, Marketing Commons, Tourism and Travel Commons
