Food producers received training in on-farm food safety and proper agricultural practices. The intended result was to alleviate consumer concerns about food safety and assure wholesale buyers of food purity.
Does food safety training for fruit and vegetable growers affect consumer and retail foodservice buyers' purchasing decisions?
Findings from the project indicated the growing need for food safety checklists, verification of safety protocols implemented, and third-party audit information. Results also suggest that requirements by wholesale buyers will continue to drive the need for food safety and auditing information in the marketplace. Despite national media attention about fresh produce safety, little concern was displayed among Iowa farmers' market shoppers.
Year of Grant Completion
Smith, Margaret and Strohbehn, Catherine, "Impacts of GAPs and post-harvest handling practices certificate training on producers' on-farm food safety behaviors and perceptions of customer assurance" (2012). Leopold Center Completed Grant Reports. 398.