Northwest Iowa county agencies and groups worked together to promote the unique aspects of their local production system. Tools include mapping, marketing, outreach and education, and branding.
What are the local flavors of Northwest Iowa and how can citizens effectively network, distribute information, and promote those flavors in order to support local food business development and foster rural economic development.
By mapping "flavors," involving partners and stakeholders, and increasing community awareness through marketing, a regional identity has begun to emerge. The identity is rooted in traditional approaches to gardening paired with growing attention to the social, environmental and economic need to "buy local."
Year of Grant Completion
McGill, Sherry L. and Gaffey, Abigail Marie, "Regional Flavors" (2012). Leopold Center Completed Grant Reports. 410.