Economics, Leopold Center for Sustainable Agriculture
This study found that 4,000 job and $302 million in sales would be added to the Iowa economy if Iowans ate five servings of fruit and vegetables every day and just 25 percent of those servings were Iowa-grown.
Iowa State University
Swenson, Dave, "The Economic Impacts of Increased Fruit and Vegetable Production and Consumption in Iowa: Phase II" (2006). Leopold Center Publications and Papers. 159.