Is Local Food More Expensive? A Consumer Price Perspective on Local and Non-local Foods Purchased in Iowa

Richard S. Pirog, Iowa State University
Nick McCann, Iowa State University


Is local food more expensive than its non-local counterpart? The Leopold Center for Sustainable Agriculture’s Marketing and Food Systems Initiative conducted consumer market research in June, July, and August 2009 to examine what Iowa consumers pay for locally grown products and how these prices compare to non-local market channel prices. This handout explains the comparisons.