Management, Apparel, Events and Hospitality Management
Journal or Book Title
Journal of Small Business Strategy
This study examined operational planning activities (inventory, marketing, financial, and personnel) of successful (n=92) and failed (n= 91) small business apparel and accessory retailers. Results suggest that inventory, marketing, and financial planning activities significantly differed between groups with successful retailers being more likely than failed retailers to engage in such functions. No differences were found between groups in personnel planning. Study implications are discussed for small business practitioners and academic researchers.
This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Van Auken et al
Gaskill, LuAnn Ricketts and Van Auken, Howard E., "Impact of Operational Planning on Small Business Retail Performance" (1994). Management Publications. 29.