Campus Units

Management

Document Type

Article

Publication Version

Accepted Manuscript

Publication Date

2020

Journal or Book Title

Strategic Management Review

Abstract

Bayesian statistical methods offer an important and increasingly endorsed alternative to traditional statistical significance testing. This paper presents a brief introduction to Bayesian methods, providing guidance to strategic management researchers who may wish to incorporate these methods into their research. We describe the advantages of Bayesian approaches and explain the steps involved in conducting and reporting a Bayesian analysis. For illustration, we provide a sample analysis, including all associated code using version 15 of Stata, which features significantly augmented Bayesian capabilities.

Comments

This accepted article is published as McCann, B. & Schwab. A. (2020) Bayesian Analysis in Strategic Management Research: Time to Update Your Priors. Strategic Management Review. Posted with permission.

Copyright Owner

Strategic Management Review.

Language

en

File Format

application/pdf

Published Version

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