Operational and Strategic Planning in Small Business
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The Department of Management and Entrepreneurship seeks to provide students with the knowledge of organizations and management functions within organizations. Graduates will be able to understand work-related behavior, competitive strategy and advantage, strategies of international business, and human-resource management practices.
History
The Department of Management was formed in 1984 in the College of Business Administration (later College of Business).
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1984 - present
Related Units
- College of Business (parent college)
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Abstract
This study examines the effects of formal long-range strategic planning. operational planning, and various types of strategy on the performance of small firms. Strategic planning is defined as a combination of written objectives. written financial forecasts, and long range budgets. Operational planning is defined as short-term financial, marketing, inventory, and sales planning. Strategy refers to the pattern of major decisions over time, and performance is measured in terms of profitability, sales growth, and growth of the workforce...
Comments
This is a report from North Central Regional Center for Rural Development (1988). Posted with permission.