Granting or Sponsoring Agency
North Central Regional Center for Rural Development
This study examines the effects of formal long-range strategic planning. operational planning, and various types of strategy on the performance of small firms. Strategic planning is defined as a combination of written objectives. written financial forecasts, and long range budgets. Operational planning is defined as short-term financial, marketing, inventory, and sales planning. Strategy refers to the pattern of major decisions over time, and performance is measured in terms of profitability, sales growth, and growth of the workforce...
Iowa State University
Mulford, Charles L.; Shrader, Charles B.; and Hansen, Hugh B., "Operational and Strategic Planning in Small Business" (1988). Management Reports and White Papers. 1.