Document Type

Report

Peer Reviewed

1

Publication Date

1988

Granting or Sponsoring Agency

North Central Regional Center for Rural Development

Abstract

This study examines the effects of formal long-range strategic planning. operational planning, and various types of strategy on the performance of small firms. Strategic planning is defined as a combination of written objectives. written financial forecasts, and long range budgets. Operational planning is defined as short-term financial, marketing, inventory, and sales planning. Strategy refers to the pattern of major decisions over time, and performance is measured in terms of profitability, sales growth, and growth of the workforce...

Comments

This is a report from North Central Regional Center for Rural Development (1988). Posted with permission.

Copyright Owner

Iowa State University

Language

en

File Format

application/pdf

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