Campus Units

Marketing

Document Type

Article

Publication Version

Accepted Manuscript

Publication Date

1-2020

Journal or Book Title

Journal of Business Research

Volume

108

First Page

316

Last Page

323

DOI

10.1016/j.jbusres.2019.10.028

Abstract

How do social factors (social cohesion, social networks) affect low-income consumers and their perceptions of food availability? Across three studies, this research finds that social factors play an important role in determining the perceptions that these consumers have about their food situation. When reminded about their social networks, low-income consumers report higher levels of food availability. However, this effect holds only if social cohesion is high, indicating that social cohesion acts as a moderator. Another moderator of perceived food availability is the distance at which the social networks are located. When social networks are near (same city), strong and weak social relationships help increase perceptions of food availability. However, when the geographic distance increases (different city), only strong social relationships help. This research finds that self-confidence explains the reason why social factors affect perceived food availability.

Comments

This accepted article is published as Priyanka Jayashankar and Sekar Raju (2020), “Factors affecting perceived food availability: Does social cohesion help increase favorable perceptions of food availability?” Journal of Business Research, 108 (Jan), 316-323. Doi.10.1016/j.jbusres.2019.10.028. Posted with permission.

Copyright Owner

Elsevier Inc.

Language

en

File Format

application/pdf

Available for download on Thursday, July 01, 2021

Published Version

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