In the market segmentation of festival attendees’ application activity, students will review a mini-lecture material related to market segmentation, target marketing and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.
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Iowa State University
Olson, Eric, "Market Segmentation of Festival Attendees of an International Festival" (2020). Open Course Materials. 4.