Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.
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Iowa State University
Olson, Eric, "Cultivating Stakeholders for Special Events: The Case of the Community Festival" (2020). Open Course Materials. 5.