Cultivating Stakeholders for Special Events: The Case of the Community Festival
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2020-01-01
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Olson, Eric
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Open Educational Resources
The Open & Affordable Education Committee is a cross-campus group working to support the use of free and low-cost resources and innovative teaching practices in the classroom. We accomplish this by promoting open & affordable course material options, encouraging faculty innovation, and empowering our faculty to adopt, adapt, and create open educational resources by providing grants and training opportunities.
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Open Educational Resources
Abstract
Cultivating stakeholders is a critical part of event management. This application activity covers the following four-stage process for involving stakeholders in an event: identification of stakeholders, classifying stakeholders, assessing stakeholders, and maintaining stakeholders. A case study is provided for students to apply to cultivating stakeholders in an industry example.