Music and Theatre
Journal or Book Title
Journal of Performing Arts Leadership in Higher Education
The words “Strategic Plan” bring to mind, almost immediately, a process by which the leadership of a business, university, or other establishment organizes its thoughts and actions for its future, and plans how it will allocate its resources to achieve the goals and strategies upon which it decides. Often the process of planning is indeed best carried out by leadership, who has the greatest likelihood to understand the business and its component parts as a functioning whole from the 30,000-foot viewpoint.
Rector and Board of Visitors of Christopher Newport University and the Author(s)
Sturm, Jonathan, "Strategic Planning from the Bottom Up: Visioning a Future While Building Morale and Investing in the Culture of Success" (2017). Music Publications. 7.