Campus Units

Music and Theatre

Document Type

Article

Publication Version

Published Version

Publication Date

2017

Journal or Book Title

Journal of Performing Arts Leadership in Higher Education

Volume

8

First Page

41

Last Page

49

Abstract

The words “Strategic Plan” bring to mind, almost immediately, a process by which the leadership of a business, university, or other establishment organizes its thoughts and actions for its future, and plans how it will allocate its resources to achieve the goals and strategies upon which it decides. Often the process of planning is indeed best carried out by leadership, who has the greatest likelihood to understand the business and its component parts as a functioning whole from the 30,000-foot viewpoint.

Comments

This article is published as Jonathan Sturm, Strategic Planning from the Bottom Up: Visioning a Future While Building Morale and Investing in the Culture of Success. Journal of Performing Arts Leadership in Higher Education. 8(2017); 41-49. Posted with permission.

Copyright Owner

Rector and Board of Visitors of Christopher Newport University and the Author(s)

Language

en

File Format

application/pdf

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