Campus Units

Political Science

Document Type

Article

Publication Version

Accepted Manuscript

Publication Date

8-2018

Journal or Book Title

Electoral Studies

Volume

54

First Page

237

Last Page

239

DOI

10.1016/j.electstud.2018.04.005

Abstract

From the moment Donald Trump declared his candidacy in the run up to the 2016 American election, his personality was front and centre. Voters were prompted from the get-go to consider “trusting” his “strong leadership,” his “honesty,” and his business acumen. Unlike many presidential candidates who are career politicians, including governors, senators, or members of congress, Trump has none of this experience but does have a level of personal infamy that rivals some of the most notorious personalities—political or otherwise—in global history. Indeed, much of the content of his campaign was, strictly speaking, devoid of “real” policy discussion, and he chose instead to prey upon the emotions of voters while insulting the personalities of his opponents. His opponent, Hillary Clinton, magnified this by, in her advertising, focusing on Trump's character to the exclusion of issue appeals.

Comments

This is a manuscript of an article published as Bittner, Amanda, and David A.M. Peterson. "Introduction: Personality, party leaders, and election campaigns." Electoral Studies 54 (2018): 237-239. DOI: 10.1016/j.electstud.2018.04.005. Posted with permission.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Copyright Owner

Elsevier Ltd.

Language

en

File Format

application/pdf

Published Version

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