During the past decade farmers have been organizing for action on a variety of issues probably as never before. The problem of obtaining effective leadership has arisen time and again in this emergence of .organizations and programs. The present study was initiated in response to this situation as an effort to learn more about the relationships between farmers and the persons in whom they repose confidence for leadership. Some of the more specific questions which underlie this inquiry are: The extent to which farmers can visualize and agree upon specific individuals as effective leaders; the geographic patterning of agreement; the roles of specialists and non-specialists in different leadership situations; the specific bonds or relationships existing between farmers and their leaders, and the functional or official capacities of the selected leaders in established programs and organizations,