The purpose of this study was to examine the relationship between sex-role generalizations and characteristics perceived as necessary for faculty success in Industrial Technology tenure-track faculty. This study investigated relationships among the following three profiles generated from responses by male Industrial Technology faculty in the U.S.A.: (1) a successful Industrial Technology (ITECH) faculty who has or will advance through the ranks, (2) men in general, and (3) women in general;To accomplish the purpose, 600 Industrial Technology faculty members were selected and sent the 92-Item Schein Descriptive Index. Mail and electronic data collection methods were used. This study utilized Analysis of Variance (ANOVA) for testing variation among the means of the three faculty profiles. The intraclass correlation coefficient (r') was used to determine the degree of resemblance between the male profile and a successful ITECH faculty member profile and between the female profile and a successful ITECH faculty member profile;The results from this study lend strong support to the view that sex-role generalizations exist in Industrial Technology. The profile of women in this study placed women in a nurturing role. The profile of men placed them in an assertive role. Also, the results indicated that the profile of men in general is more similar to the profile of a successful ITECH faculty who has or will advance through the ranks. In addition, the mail data collection approach yielded a significantly higher rate of return than the electronic mail approach. The lower response rate for the electronic mail approach may be due to the length of survey instrument as well as difficulties encountered in the technical requirements of participatory systems in the following two areas: accessibility and usability;Recommendations for future research were to investigate the responses from female faculty members in ITECH and responses from faculty members from other countries to gain further insights into sex-role generalizations from women and from a global perspective. Also, there is a need for further research on (1) identifying and developing strategies to improve opportunities for women in ITECH, and (2) identifying barriers faced by women faculty in selection and retention.