Degree Type

Thesis

Date of Award

2006

Degree Name

Master of Fine Arts

Department

Art and Design

First Advisor

Lisa Marie Fontaine

Abstract

Developing graphic design recommendations for a successful wayfinding system in a space that serves both internationals and locals is an especially difficult task since the target audience is so broad. In addition, unique challenges occur with dual language use. The purpose of this study was to analyze the existing wayfinding system in the Main Station of Taipei's MRT subway system, and to determine effective ways for improving audience navigation and orientation through the system. The analysis of the existing Taipei signage system was based on a range of visual communication criteria adopted from previous professional studies and on the universal design criteria adopted from the Americans With Disabilities Act (ADA). In addition, user survey was conducted with 100 participants in MRT Taipei. The study examined the relative importance of color-coding, typography, dual language use, information hierarchy, and consistency of approach. Recommendations for improved navigation were based on these criteria.

DOI

https://doi.org/10.31274/rtd-180813-10961

Publisher

Digital Repository @ Iowa State University, http://lib.dr.iastate.edu

Copyright Owner

Ying-Hsien Sonya Chen

Language

en

Proquest ID

AAI1439830

File Format

application/pdf

File Size

161 pages

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