Degree Type

Thesis

Date of Award

2007

Degree Name

Master of Science

Department

Greenlee School of Journalism and Communication

First Advisor

Suman Lee

Abstract

The purpose of this study is to investigate (1) how government PR activities influence the image of that country in foreign media and publics; and (2) how the public perception of foreign countries is influenced by news coverage. Based on discussions on public diplomacy and second-level agenda-setting theory, this study hypothesized relationships among international public relations, news coverage of foreign countries, and public perceptions of foreign countries.;Secondary data were analyzed from the Foreign Agency Registration Act (FARA) report, and the results of the Chicago Council on Foreign Relations (CCFR) survey. Newspaper content analysis was also conducted to reveal the nature of U.S. news coverage of foreign countries. A total of 24 countries was analyzed.;This study found, first, that news portrayal of foreign countries significantly affects public's cognitive and affective evaluation of those countries. However, this study provided limited influence of international PR efforts on either news coverage or public perceptions.

DOI

https://doi.org/10.31274/rtd-180813-16177

Publisher

Digital Repository @ Iowa State University, http://lib.dr.iastate.edu/

Copyright Owner

Hye Hyun Hong

Language

en

Proquest ID

AAI1446039

OCLC Number

180853427

ISBN

9780549141587

File Format

application/pdf

File Size

57 pages

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