Degree Type

Thesis

Date of Award

2008

Degree Name

Master of Science

Department

Sociology

First Advisor

Stephen G. Sapp

Second Advisor

Gloria Jones Johnson

Third Advisor

Catherine H. Strohbehn

Abstract

This research examined how attitudes and subjective norms influence behavioral intentions to eat irradiated food. This inquiry is important because, food irradiation is controversial and the public's attitude toward it can influence the extent to which it is eventually adopted.;The data received from the first, large-scale commercially funded market test of irradiated food in supermarkets located throughout Minneapolis, Minnesota, has been used for statistical analysis. The test was conducted by Huisken's Meats, Inc. on spring of 2000. The data includes questionnaire responses of 225 participants.;The data analysis of consumers' opinions, concerning food irradiation, confirms the theory of reasoned action. However, the results show that subjective norms have a weak effect on intentions to eat irradiated food. Suggestions are offered for future research based upon the findings of this study.

DOI

https://doi.org/10.31274/rtd-180813-16535

Publisher

Digital Repository @ Iowa State University, http://lib.dr.iastate.edu/

Copyright Owner

Natalia Frishman

Language

en

Proquest ID

AAI1453119

OCLC Number

235187304

ISBN

9780549541899

File Format

application/pdf

File Size

54 pages

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