Degree Type

Thesis

Date of Award

2008

Degree Name

Master of Science

Department

Greenlee School of Journalism and Communication

First Advisor

Daniela V. Dimitrova

Second Advisor

Suman Lee

Third Advisor

Brian E. Mennecke

Abstract

The goal of this study was to investigate the gratifications Taiwanese students sought and obtained from Instant Messaging use (IM). This study also examined the relationship among gratifications Taiwanese students obtained, gender, and their frequency of IM use. A 13-motivation with 37 statements scale derived from previous uses and gratifications studies is presented along with the demographic information as an instrument to determine Taiwanese students' gratifications from IM use. The participants were 406 undergraduate, graduate, and doctoral college students, who are the primary users of this new interactive communication technology. The results indicated there were 10 gratifications sought (Flexibility, Escape, Convenience, Companionship, Socialization, Control, Habit, Identity, Utility, and Surveillance) and nine gratifications obtained (Convenience, Escape, Companionship, Socialization, Mobility, Identity, Surveillance, Control, and Utility) from IM use. Gratifications obtained were positively associated with the frequency of IM use. Gender differences that lead to different gratifications obtained and frequency of IM use per week were also found.

DOI

https://doi.org/10.31274/rtd-180813-16549

Publisher

Digital Repository @ Iowa State University, http://lib.dr.iastate.edu/

Copyright Owner

Ko-Jung Chen

Language

en

Proquest ID

AAI1453133

OCLC Number

257558943

ISBN

9780549542032

File Format

application/pdf

File Size

130 pages

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