Degree Type

Thesis

Date of Award

2008

Degree Name

Master of Science

Department

Greenlee School of Journalism and Communication

First Advisor

Eric A. Abbott

Second Advisor

Carl W. Roberts

Third Advisor

Suman Lee

Abstract

The level of consumer sentiment influences decision making of policy makers, and therefore it is important to examine if media have powerful impacts on consumer sentiment. Based on the theories of business cycles and second-level agenda-setting, this study applies Granger causal analysis and time series analysis to explore the causal relationships among economic reporting by media, consumer sentiment and the real state of the economy embodied in Business Week, the Index of Consumer Confidence (CCI) and the Standard & Poor's 500 (S&P 500). The results indicate that interpretation by media have only limited effects on the level of consumer sentiment in general, and the real state of the economy plays a more important role in shaping consumer sentiment. However, during recessions and times of economic slowdowns, media have a more powerful effect on consumer sentiment though its impact is still smaller than the real state of the economy.

DOI

https://doi.org/10.31274/rtd-180813-16559

Publisher

Digital Repository @ Iowa State University, http://lib.dr.iastate.edu/

Copyright Owner

Lishan Su

Language

en

Proquest ID

AAI1453144

OCLC Number

236880241

ISBN

9780549542148

File Format

application/pdf

File Size

50 pages

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