Degree Type

Thesis

Date of Award

2008

Degree Name

Master of Science

Department

Greenlee School of Journalism and Communication

First Advisor

Lulu A. Rodriguez

Abstract

A content analysis was conducted to examine campaign message characteristics and the framing of genetic engineering (GE) in news articles published in sites dedicated to two countries with different policy stances toward GE---Australia (precautionary) and Philippines (permissive).;The findings show the intent to generate awareness and encourage information seeking among audiences. Logical reasoning that highlighted risks using negative appeals indicate latent and aware publics as target audiences. The Australian and Philippine sites showed spikes in news items published preceding the commercial release of GM crops. In both countries, biotechnology policy was the most dominant frame used. The Philippines used significantly more frames and sources in longer articles.

DOI

https://doi.org/10.31274/rtd-180813-16574

Publisher

Digital Repository @ Iowa State University, http://lib.dr.iastate.edu/

Copyright Owner

Avril Adrianne B. de Guzman

Language

en

Proquest ID

AAI1453165

OCLC Number

243699309

ISBN

9780549543343

File Format

application/pdf

File Size

92 pages

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