Date of Award
Master of Science
The study investigated if attention to and processing of a movie could serve as input variables in the General Aggression Model. Specially, the type of scenes viewers attended to and their level of processing were examined. Participants completed personality measures and were instructed to either pay attention or just relax during a movie. They then completed a lexical decision task and reported the scene they found to be most striking. Results showed that aggressive cognitions did vary based on scene reported; participants who selected an aggressive scene were more primed for movie-related, non-aggressive concepts than aggression-related concepts. Exploratory analysis suggested that viewers may have an inclination with how to watch a movie, and that this could interact with both attention instructions and scene selected.
Digital Repository @ Iowa State University, http://lib.dr.iastate.edu/
Julia A. Maier
Maier, Julia A., "Attention and level of processing: movie viewing styles and the priming of aggressive cognitions" (2008). Retrospective Theses and Dissertations. 15362.