Degree Type
Thesis
Date of Award
2008
Degree Name
Master of Science
Department
Theses & dissertations (College of Business)
First Advisor
Anthony M. Townsend
Second Advisor
Brian Mennecke
Third Advisor
Laura Smarandescu
Abstract
This study investigated whether differences in user personality---specifically cognitive and affective styles---impact the user's perception of usability for different types of web sites, since perceived usability is an important aspect of persuasiveness of a web site. For this purpose, different measures of cognitive style and affective style were applied and two versions (high cognitive resp. affective appeal) of web sites educating users about a topic were designed. Users were instructed to explore the sites and rate their usability. Support was found that design for better perceived usability was possible based on need for cognition. Implications were discussed and deeper exploration in future research suggested. In addition, in this paper it was explored whether differences in user personalities matter in information assurance by investigating correlations with concerns for information privacy and user password practices. Statistically significant relationships were discovered.
DOI
https://doi.org/10.31274/rtd-180813-16597
Publisher
Digital Repository @ Iowa State University, http://lib.dr.iastate.edu/
Copyright Owner
Georg Meyer
Copyright Date
2008
Language
en
Proquest ID
AAI1453906
OCLC Number
256723414
ISBN
9780549595755
File Format
application/pdf
File Size
65 pages
Recommended Citation
Meyer, Georg, "Internet user preferences in relation to cognitive and affective styles" (2008). Retrospective Theses and Dissertations. 15368.
https://lib.dr.iastate.edu/rtd/15368
Included in
Business Administration, Management, and Operations Commons, Library and Information Science Commons, Personality and Social Contexts Commons