Date of Award
Master of Arts
This thesis project is designed to conduct a cross-cultural analysis of rhetorical patterns in Russian and American business correspondence. The study reviews the literature on previous findings in international business communication presented by both linguists and international management and marketing theorists. A special focus is on Hofstede's theory of cultural dimensions (power distance, uncertainty avoidance, and individualism/collectivism). The study adapts his theory for the linguistic and rhetorical analysis of the American and Russian business letters. As a part of the research, a preliminary framework is set up that allows the comparison of the data in terms of the cultural dimensions. The framework is tested with limited data to illustrate the approach that should be taken while teaching the aspect of cross-cultural rhetoric in English for Specific Purposes (ESP) business writing courses as well as general Business Communication courses. The research offers a qualitative analysis of the letters through the suggested framework. It also offers possible methodological considerations for Business English instructors who work with native Russian speakers.
Digital Repository @ Iowa State University, http://lib.dr.iastate.edu/
Loukianenko, Maria, "The cross-cultural component in teaching Business English to native Russian speakers" (2004). Retrospective Theses and Dissertations. 16159.