Degree Type

Thesis

Date of Award

2004

Degree Name

Master of Arts

Department

English

Abstract

This thesis project is designed to conduct a cross-cultural analysis of rhetorical patterns in Russian and American business correspondence. The study reviews the literature on previous findings in international business communication presented by both linguists and international management and marketing theorists. A special focus is on Hofstede's theory of cultural dimensions (power distance, uncertainty avoidance, and individualism/collectivism). The study adapts his theory for the linguistic and rhetorical analysis of the American and Russian business letters. As a part of the research, a preliminary framework is set up that allows the comparison of the data in terms of the cultural dimensions. The framework is tested with limited data to illustrate the approach that should be taken while teaching the aspect of cross-cultural rhetoric in English for Specific Purposes (ESP) business writing courses as well as general Business Communication courses. The research offers a qualitative analysis of the letters through the suggested framework. It also offers possible methodological considerations for Business English instructors who work with native Russian speakers.

DOI

https://doi.org/10.31274/rtd-180813-6643

Publisher

Digital Repository @ Iowa State University, http://lib.dr.iastate.edu/

Copyright Owner

Maria Loukianenko

Language

en

OCLC Number

(OCoLC)56410547

File Format

application/pdf

File Size

140 pages

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