Degree Type
Thesis
Date of Award
1990
Degree Name
Master of Science
Department
Greenlee School of Journalism and Communication
Major
Journalism and Mass Communication
DOI
https://doi.org/10.31274/rtd-180813-8112
Publisher
Digital Repository @ Iowa State University, http://lib.dr.iastate.edu/
Copyright Owner
Lisa Marie Stephany
Copyright Date
1990
Language
en
OCLC Number
(OCoLC)22467258
File Format
application/pdf
File Size
88 pages
Recommended Citation
Stephany, Lisa Marie, "Advertising spokesperson effectiveness in a magazine ad: does the person in the picture really make a difference?" (1990). Retrospective Theses and Dissertations. 17331.
https://lib.dr.iastate.edu/rtd/17331
Included in
Journalism Studies Commons, Mass Communication Commons, Public Relations and Advertising Commons
