Degree Type

Thesis

Date of Award

1-1-2005

Degree Name

Master of Fine Arts

Department

Art and Design

Major

Graphic Design

Abstract

About half a century after Lynch's research about way-finding, designers have been able to solve wayfinding problems more comprehensively. But the role of emotion, especially that of the positive ones on wayfinding design has seldom been systematically discussed before. My goal in writing this thesis is to increase the awareness of positive emotions and their impacts on wayfinding. A positive wayfinding experience is effective, efficient, as well as pleasurable and enjoyable. Key elements of a positive wayfinding experience include the consideration of environment, information, service, and emotion. A taxonomy of wayfinding experiences based on human needs instead of functions is introduced: in emergency, meeting deadline, resolute wayfinding, wandering and exploration, and happily get lost.

DOI

https://doi.org/10.31274/rtd-180813-8309

Copyright Owner

Yanling Wang

Language

en

OCLC Number

65217050

File Format

application/pdf

File Size

116 pages

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