Visual communication of and for minorities: interrogating the campus images in Iowa State recruitment/promotional materials
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The Department of English seeks to provide all university students with the skills of effective communication and critical thinking, as well as imparting knowledge of literature, creative writing, linguistics, speech and technical communication to students within and outside of the department.
History
The Department of English and Speech was formed in 1939 from the merger of the Department of English and the Department of Public Speaking. In 1971 its name changed to the Department of English.
Dates of Existence
1939-present
Historical Names
- Department of English and Speech (1939-1971)
Related Units
- College of Liberal Arts and Sciences (parent college)
- Department of English (predecessor, 1898-1939)
- Department of Public Speaking (predecessor, 1898-1939)
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Abstract
Visuals are an integral and critical part of all recruitment/promotional materials. This thesis examines the role that visuals play in Iowa State University's recruitment/promotional materials specifically as they pertain to minority students. Twelve minority students of different American ethnic backgrounds were interviewed about the recruitment/promotional materials they received about Iowa State prior to their attendance. The interviewees were shown a selection of recruitment/promotional materials from different years and then asked to recollect what expectations were created about Iowa State when they received the materials. They were then asked how their actual experiences matched those expectations.