The way in which text is transmitted changed dramatically in the twentieth century. Electronic books, e-books, are one manifestation of the change. This thesis examines developments in e-books and factors influencing current market and future growth. The review of literature indicates a need for investigation into end-users' attitudes and opinions regarding electronic books, specifically as compared to those regarding traditionally printed books. This research specifically investigates end-user attitudes towards e-books in the college student population. Results are discussed.