Degree Type
Thesis
Date of Award
1-1-2004
Degree Name
Master of Science
Department
Theses & dissertations (College of Business)
Major
Business
Abstract
This research project assesses the extent to which ethnic identification influences values and needs across three sub-cultures (Asian-Americans, Hispanic-Americans, and African-Americans) for the purpose of identifying both similarities and differences in their decision making for athletic apparel. Using data from consumers who strongly or weakly identify as being a member of one of the above sub-cultures, this thesis finds that consumers who identify strongly as being Hispanic-Americans and have a higher level of social-affiliated values purchased athletic apparel to fulfill a stronger social need. It is found that both values and needs shape consumers desired intentions when purchasing athletic apparel across sub-cultures.
DOI
https://doi.org/10.31274/rtd-20201107-200
Copyright Owner
Clinton Jones
Copyright Date
2004
Language
en
OCLC Number
61183770
File Format
application/pdf
File Size
35 pages
Recommended Citation
Jones, Clinton, "Expressed values and fulfilled needs through athletic apparel consumption across sub-cultures" (2004). Retrospective Theses and Dissertations. 20643.
https://lib.dr.iastate.edu/rtd/20643
