Degree Type

Thesis

Date of Award

2004

Degree Name

Master of Arts

Department

English

Abstract

Little is known about the persuasiveness of NCHRP transportation proposals and the differences between what the writer perceives as persuasive and what the reviewers see as persuasive in proposal selection meetings. The NCHRP proposal process can provide great insight into persuasion and proposal writing from a rhetorical point of view. This qualitative study uses a rhetorical approach using Aristotle's three appeals of ethos, pathos, and logos to examine persuasive elements of transportation research proposals from both the writers' and reviewers' points of view. To examine persuasion in NCHRP proposals, three NCHRP proposal writers were interviewed and two NCHRP review sessions were observed. The notes and transcriptions were coded according to the Aristotelian appeals. Within these appeals, similar topics discussed by interviewees and the review panels were identified and compared to examine the perceptions of persuasion in the NCHRP proposal. Although there are many instances where the writers and reviewers agree, there are some gaps between the writers' perceptions of what is persuasive in the proposal and what the NCHRP panels discussed. This study also provides insight into researching proposal writing as a genre.

DOI

https://doi.org/10.31274/rtd-180813-5114

Publisher

Digital Repository @ Iowa State University, http://lib.dr.iastate.edu

Copyright Owner

Brett William Hansen

Language

en

Date Available

2014-02-19

File Format

application/pdf

File Size

64 pages

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