Degree Type

Thesis

Date of Award

1986

Degree Name

Master of Science

Department

Greenlee School of Journalism and Communication

Abstract

Drinking and driving has received more careful research than other alcohol related problems. One thing this research tells us is that alcohol advertising appears to contribute to certain forms of problem drinking (Atkin et al., 1983). Another is that there is a moderately positive correlation between the amount of day to day exposure to beer, wine, and liquor ads and both excessive alcohol consumption and drinking in hazardous contexts such as automobile driving (Atkin et al., 1983).

DOI

https://doi.org/10.31274/rtd-180813-231

Publisher

Digital Repository @ Iowa State University, http://lib.dr.iastate.edu

Copyright Owner

David Glenn Miller

Language

en

File Format

application/pdf

File Size

101 pages

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