Date of Award
Master of Science
Greenlee School of Journalism and Communication
Drinking and driving has received more careful research than other alcohol related problems. One thing this research tells us is that alcohol advertising appears to contribute to certain forms of problem drinking (Atkin et al., 1983). Another is that there is a moderately positive correlation between the amount of day to day exposure to beer, wine, and liquor ads and both excessive alcohol consumption and drinking in hazardous contexts such as automobile driving (Atkin et al., 1983).
Digital Repository @ Iowa State University, http://lib.dr.iastate.edu
David Glenn Miller
Miller, David Glenn, "The effects of alcohol advertising on youth attitudes toward drinking and driving: a preliminary study " (1986). Retrospective Theses and Dissertations. 299.