Human-computer interaction in e-business

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Date
2002-01-01
Authors
Cheng, Hong-In
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Patrick E. Patterson
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Altmetrics
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Industrial and Manufacturing Systems Engineering
The Department of Industrial and Manufacturing Systems Engineering teaches the design, analysis, and improvement of the systems and processes in manufacturing, consulting, and service industries by application of the principles of engineering. The Department of General Engineering was formed in 1929. In 1956 its name changed to Department of Industrial Engineering. In 1989 its name changed to the Department of Industrial and Manufacturing Systems Engineering.
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Industrial and Manufacturing Systems Engineering
Abstract

E-business has brought much change to our daily life and will become a necessary part of business, economy, and society. At least for the foreseeable future, e-business will keep growing. Each study of this dissertation was devoted to human-computer interaction (HCI) in e-business to improve website usability. First, data input tools were compared and optimal design characteristics were suggested for usable web based interaction. When proper input tools are employed, higher usability can be achieved. Second, a practical design process and the use of web elements were studied through the simulation of an e-bookstore. Web design influences e-business traffic and sales. Third, a grid menu was designed and examined for situations in which a menu contains a larger number of options. The grid menu was observed to be both robust and efficient. Fourth, an interaction model for the pull-down menu, including perceptive, cognitive, and motor behavior processes, was studied. The resulting model fit the experimental data well. Fifth, problems with iconic interfaces on e-business websites were reported and a methodology suggested to improve user interface design.

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Tue Jan 01 00:00:00 UTC 2002