Degree Type


Date of Award


Degree Name

Doctor of Philosophy


Industrial Education and Technology


This study presents the findings of a follow-up study for the 1972 and 1973 graduates of the Food Marketing, Fashion Merchandising, and Retail Marketing programs at Iowa Central Community College and Kirkwood Community Colleges. Questionnaires were sent to 118 graduates;Three research questions were investigated to determine the relationship of student characteristics such as high school grade point average, college grade point average, previous vocational training, previous work experience, age, sex, marital status, size of high school, and participation in school activities to: (1) Initial employment in field for which trained. (2) Salary received at the time of initial employment following graduation. (3) Student rating of training received;Also, 15 descriptive questions were studied and the findings presented in chart form showing percentages and/or mean scores for each of the questions;From the information gained through the analysis and findings of this study, the following conclusions were drawn: (1) Age of the graduate and previous work experience prior to attending the community college appear to be influential factors in affecting the type of employment the graduate accepted following graduation. (2) Sex of the graduate was an influential factor in determining the initial salary on the first job as well as current salary. Male graduates were reported as having substantially higher salaries. (3) Previous vocational training prior to attending the community college had a strong relationship to current salary. (4) Previous work experience prior to attending the community college and the size of high school from which the respondent graduated, each exhibited significant relationships to rating of training they received at the community college. The students from smaller high schools reported the most amount of work experience and rated the training higher. (5) Based upon the data presented, it can be concluded that the graduates did achieve optimum employment; that of related employment at a competitive salary with 2 months following graduation. (6) The three programs appear to be meeting their objectives as the majority of the graduates (96.1%) currently employed in the field, have moved toward mid-management positions, realizing, of course, that employment in the field at the desired level is but one factor in judging the success or quality of a program of instruction. (7) The findings of this study also revealed that those graduates who were working in nonrelated occupations were more apt to be receiving a higher current salary than those working in a related field. (8) While significant in only one of the regression analyses done, the size of high school from which the student graduated was a definite factor in influencing the affect of other variables in the equations. (9) College grade point average, the only variable directly controllable by the community college, was significant only in the area of community involvement, where the relationship was very high for graduates with high grade point averages. (10) Some minor changes should be taken under consideration as a result of the findings of this study. Specifically, accounting should be added to the fashion merchandising program, and more emphasis needs to be placed on human relations and/or employee relations in all three programs.



Digital Repository @ Iowa State University,

Copyright Owner

Gary L. Astor



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111 pages