Degree Type

Thesis

Date of Award

1992

Degree Name

Master of Arts

Department

English

Abstract

The Heisman Trophy is college football's most coveted individual award. While it is given to an individual player, the benefits from winning the Heisman can be felt throughout the program of the player's school. As a result, colleges and universities will look to promote a player for the award. Some schools, relying on their traditions or media exposure, will not promote their candidate, while other schools with less name recognition and exposure will conduct an extensive campaign. My thesis is a study of how selected colleges and universities promote their candidates for college football's Heisman Trophy.

DOI

https://doi.org/10.31274/rtd-180813-5811

Publisher

Digital Repository @ Iowa State University, http://lib.dr.iastate.edu

Copyright Owner

Stephen Paul Warnke

Language

en

Date Available

May 13, 2013

File Format

application/pdf

File Size

76 pages

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