Date of Award
Master of Arts
The Heisman Trophy is college football's most coveted individual award. While it is given to an individual player, the benefits from winning the Heisman can be felt throughout the program of the player's school. As a result, colleges and universities will look to promote a player for the award. Some schools, relying on their traditions or media exposure, will not promote their candidate, while other schools with less name recognition and exposure will conduct an extensive campaign. My thesis is a study of how selected colleges and universities promote their candidates for college football's Heisman Trophy.
Digital Repository @ Iowa State University, http://lib.dr.iastate.edu
Stephen Paul Warnke
May 13, 2013
Warnke, Stephen Paul, "Promoting the Heisman Trophy: coorientation as it applies to promoting Heisman Trophy candidates" (1992). Retrospective Theses and Dissertations. 74.