Degree Type

Thesis

Date of Award

2006

Degree Name

Master of Science

Department

Psychology

First Advisor

Meg Gerrard

Second Advisor

Frederick X. Gibbons

Abstract

Dual process theories propose that people possess two information processing systems (rational vs. experiential). The present study used two semantic priming techniques to influence health risk decisions via the two processing systems. Baseline measures of sexual attitudes (erotophobia), and willingness and intentions to engage in risky sexual, alcohol, and drug use behaviors were collected from 183 college males. Participants were then subliminally or supraliminally primed with the concept of sex while performing a lexical decision task. Changes in willingness and intentions were examined. Results yielded no clear pattern of priming effects on health risk decisions, although there was evidence that priming reduced response times to the questionnaire items. Study limitations and implications of priming on health risk decisions are discussed.

DOI

https://doi.org/10.31274/rtd-180813-12126

Publisher

Digital Repository @ Iowa State University, http://lib.dr.iastate.edu

Copyright Owner

Rachel Ann Reimer

Language

en

Proquest ID

AAI1439861

File Format

application/pdf

File Size

75 pages

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