Date of Award
Master of Science
Frederick X. Gibbons
Dual process theories propose that people possess two information processing systems (rational vs. experiential). The present study used two semantic priming techniques to influence health risk decisions via the two processing systems. Baseline measures of sexual attitudes (erotophobia), and willingness and intentions to engage in risky sexual, alcohol, and drug use behaviors were collected from 183 college males. Participants were then subliminally or supraliminally primed with the concept of sex while performing a lexical decision task. Changes in willingness and intentions were examined. Results yielded no clear pattern of priming effects on health risk decisions, although there was evidence that priming reduced response times to the questionnaire items. Study limitations and implications of priming on health risk decisions are discussed.
Digital Repository @ Iowa State University, http://lib.dr.iastate.edu
Rachel Ann Reimer
Reimer, Rachel Ann, "Semantic priming and health risk: a dual-process approach " (2006). Retrospective Theses and Dissertations. 845.