Degree Type

Thesis

Date of Award

2006

Degree Name

Master of Science

Department

Apparel, Events and Hospitality Management

First Advisor

Amit Sharma

Abstract

This study developed an activity-based value-chain model for hotel room experience and identified activity-based value-adding room attributes for college student vacation travelers using an online survey (N = 2545). Data analysis included descriptive statistics, Chi-square test of independence, ordinal measures of association, and multinomial logistic regression. Results revealed that the common hotel room activities were overnight sleeping, dressing and taking care of personal hygiene, having a meal and/or snack, taking a nap, relaxing and entertaining, exercising, and, finally, working, studying, and browsing the Internet. Based on student responses, all hotel room attributes were assigned to one of four categories along a value continuum: high-value, medium-value, low-value, and no-value. This study contributes to hospitality research by providing an analysis framework for assessing customer value. This research will help hoteliers focus on room attributes that most likely satisfy their customers' needs and provide high-value experiences, which could result in increased customer satisfaction, loyalty, and profits.

DOI

https://doi.org/10.31274/rtd-180813-8765

Publisher

Digital Repository @ Iowa State University, http://lib.dr.iastate.edu

Copyright Owner

Yuliya M. Antonenko

Language

en

Proquest ID

AAI1439927

File Format

application/pdf

File Size

119 pages

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