Mork and Mindy, Canola Oil and Mustard Gas: The Dilemma of Scientific Illiteracy in Decisions about Food and Health
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The Science Communication Project @ISU was founded in 2010 with the goal of enhancing collaborative research on, education for, and the practice of public science communication, broadly conceived. Our biennial symposia- which include public presentations of multidisciplinary research and interactive workshops- bring together a network of scholars who share interests in public engagement of science, environmental communication, natural resource management, and agriscience. Conference proceedings showcase research, evaluations, and critiques of science communication-related practices and phenomena.
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People often use food to represent and communicate their role in society, or political or ideological beliefs. Food consumption is thus laden with meaning beyond health or nutrition. Multiple audience studies examining perceptions about food/technologies/health have shown that scientific illiteracy and confusion are key to decision making about food.