Editor

Jean Goodwin, Michael F. Dahlstrom, and Susanna Priest

Proceedings Title

Ethical Issues in Science Communication: A Theory-Based Approach

Description

Science communicators must make decisions about frames in order to be ethically responsible communicators. They must first understand how frames affect audiences. For example, different representations of uncertainty result in frames that may distort public perceptions. I propose a typology that organizes factors that influence how frames are used.

DOI

https://doi.org/10.31274/sciencecommunication-180809-47

Included in

Communication Commons

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Jan 1st, 12:00 AM

Framing Uncertainty: A Case for Purposefully Using Frames in Science Communication

Science communicators must make decisions about frames in order to be ethically responsible communicators. They must first understand how frames affect audiences. For example, different representations of uncertainty result in frames that may distort public perceptions. I propose a typology that organizes factors that influence how frames are used.

 

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