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Building on previous work in ethos and kairos in science, this paper examines the role of kairos construction through ethos appeals in digital media. Using a case study of a biotech corporation and its public communication through digital media, I argue that new media amplify the shifting nature of kairos

DOI

https://doi.org/10.31274/sciencecommunication-180809-48

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Jan 1st, 12:00 AM

Manufacturing Kairos: Opportunity and Ethos in Emerging Biotechnologies

Building on previous work in ethos and kairos in science, this paper examines the role of kairos construction through ethos appeals in digital media. Using a case study of a biotech corporation and its public communication through digital media, I argue that new media amplify the shifting nature of kairos

 

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