While the principles of effective communication of science has attracted widespread interest in recent years, attention to normative aspects of the interactions among scientists, professional communicators, and publics has lagged. We invite work from relevant disciplines including communication, rhetoric, philosophy, science and technology studies, and the sciences themselves, on topics such as:

  • What are the underlying goals of science communication? What obligations do scientists have to communicate to broader publics? What institutions and practices meet the demands of social justice?
  • When everyone can be a (science) journalist, does anything go? What are the obligations of those serving in new roles such as public information officer, science blogger, and advocacy group scientists.
  • What are the boundaries of appropriate advocacy and responsible promotion?
  • When are persuasive techniques such as metaphor, narrative, “framing,” and appeals to emotion appropriate in communicating science?
  • What ethical requirements should govern discussions of risks, benefits, “facts,” and uncertainties?
  • What are the normative issues in the design of public participation processes?
  • What normative expectations do various stakeholders in the science communication process have of each other?

Table of Contents

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Wednesday, January 1st

The Ethics and Bundaries of Industry Environmental Campaigns

Barbara M. Miller, Elon University
Janas Sinclair, University of North Carolina at Chapel Hill

Effective Visual Communication and Problematic Practices: The Case of the National Science Foundation’s Visualization Challenge

Maria E. Gigante, Western Michigan University

Conflicts of Interest, Community-based Research, and Trustworthy Science Communication

Ben Almassi, Governors State University

Leggo My Genome: What Ethical Requirements Should Govern the Communication of Direct-to-Consumer Genetic Test Results?

Lora Arduser, University of Cincinnati

Communicating STEM Learning and Ethical Reasoning: An Evaluation of Curriculum Content in K-12 Programs

Jeffrey D. Brand, University of Northern Iowa
Laura A. Terlip, University of Northern Iowa

Why Share Science News? Normative Aspects of Science Journalism in the Era of Social Media

William Evans, University of Alabama

Adapting to Conflict: Rhetorical Refusals of Scientific Publication Norms

Adrienne P. Lamberti, University of Northern Iowa

Normalizing Nature: Construction and Defense of Authorized Rhetoric in Environmental Policy Debates

Jason Ludden, University of Nevada, Reno

Moral Molecules and Love Drugs: Objectivity, Understanding, and Backtracking

Daniel J. McKaughan, Boston College
Kevin C. Elliott, Michigan State University

The Use of Diction to Communicate Empirical Uncertainty in Science Communication

Katherine Rita McKiernan, San Diego State University

Positioning the Library Talk as a Form of Informal Public Communication of Science

Rachel C. Murdock, Iowa State University

Riding the wave: Media fandom and informal science education

Moira O'Keeffe, Bellarmine University

Neither Journalist nor Scientist: The Challenge of Science-Funded “Science Communications”

Sara Parks, Iowa State University

Problematic Science Reporting: Public Representation, Mass Media Misrepresentation, and Latour's Circulatory Model

Vic Perry, Iowa State University

Scientific Ethos in Crisis: Lessons from the Seventeenth Century

Brent Ranalli, The Cadmus Group

Assessing the Broader Impacts of Ecological Research: Towards a “Broader Impacts Impact Factor”

Megan M. Skrip, University of Rhode Island

Is the New Ecological Paradigm Scale Stuck in Time? A Working Paper

Rebecca L. Smith, Portland State University
Cynthia-Lou Coleman, Portland State University

The Landscape of Bioenergy Information in Southwest Wisconsin: Sources, Trust, Uncertainty, and Risk

James T. Spartz, University of Wisconsin–Madison

Finding a Place for Deliberation and Democracy in the Manufactroversy about Climate Change

Collin J. Syfert, University of Washington
Samuel Woolley, University of Washington