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This paper proposes a heuristic of ethos indicators that could be used to shed light on how embedded science communicators juggle competing professional norms. Embedded science communicators combine often-opposing journalism, science, public and internal relations, education, and advocacy norms to create rhetorical products that may not be identified as advocacy.

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Jan 1st, 12:00 AM

Neither Journalist nor Scientist: The Challenge of Science-Funded “Science Communications”

This paper proposes a heuristic of ethos indicators that could be used to shed light on how embedded science communicators juggle competing professional norms. Embedded science communicators combine often-opposing journalism, science, public and internal relations, education, and advocacy norms to create rhetorical products that may not be identified as advocacy.

 

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