Neither Journalist nor Scientist: The Challenge of Science-Funded “Science Communications”

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2014-01-01
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Parks, Sara
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Iowa State University Summer Symposium on Science Communication
Iowa State University Conferences and Symposia

The Science Communication Project @ISU was founded in 2010 with the goal of enhancing collaborative research on, education for, and the practice of public science communication, broadly conceived. Our biennial symposia- which include public presentations of multidisciplinary research and interactive workshops- bring together a network of scholars who share interests in public engagement of science, environmental communication, natural resource management, and agriscience. Conference proceedings showcase research, evaluations, and critiques of science communication-related practices and phenomena.

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This paper proposes a heuristic of ethos indicators that could be used to shed light on how embedded science communicators juggle competing professional norms. Embedded science communicators combine often-opposing journalism, science, public and internal relations, education, and advocacy norms to create rhetorical products that may not be identified as advocacy.

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