Effective Visual Communication and Problematic Practices: The Case of the National Science Foundation’s Visualization Challenge
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The Science Communication Project @ISU was founded in 2010 with the goal of enhancing collaborative research on, education for, and the practice of public science communication, broadly conceived. Our biennial symposia- which include public presentations of multidisciplinary research and interactive workshops- bring together a network of scholars who share interests in public engagement of science, environmental communication, natural resource management, and agriscience. Conference proceedings showcase research, evaluations, and critiques of science communication-related practices and phenomena.
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The role that images can play in communicating science to non-experts is contingent on the rhetorical choices of the organizations using them as tools for public outreach. The National Science Foundation’s annual visualization competition illuminates the potential pitfalls of visual science communication and opens up for discussion issues of effectiveness and ethics.